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Scrolling through the Journal de Montréal ads for Nick's Palace in 1982 when the club opened, it is clear that owner Nick Giannoulias had high aspirations for his cabaret.

Regularly featured alongside the 20 to 25 dancers were Quebec's finest professional wrestlers, karate "samurais", magicians, comedians and Bébé Papillon, a popular feature dancer of size. 

Maps of the neighbourhood in 1982 reveal a variety of traditionally male trades with multiple garages, carpentry shops and factories dotting the landscape. Men were not the only clients Nick's worked to attract, though. Go-go boys and mixed cisgender "couples erotiques" were hired to attract females (and presumably bisexuals and gays though this is never explicit) along with Friday night's "A Rose for Every Lady."

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